Wakey Wakey is a young and fun caffeine energy
brand that is reshaping the energy space in Australia.
Execution of brand identity across social media, web, packaging, print, out-of-home and more by myself at Brand Solutions Australia.
Campaign Roll Out - Wakey Wakey ‘Down Down’ Promotion
The goal was to execute a creative campaign to support the product’s promotion in Coles supermarkets, driving brand awareness and encouraging new shoppers to try it. With the introduction of updated packaging, the campaign needed to showcase a fresh, modern look while staying true to the brand’s established identity, visual guidelines and familiar tone. The result was a cohesive, eye-catching rollout that highlighted the new design and reinforced brand recognition across all touch-points.
Internal & External Website Assets
Social Media (Static & Animate
Animated Digital Out of Home Billboard
Coles Digital Assets for Coles website
Printed POS shelf wobbler
Internal eDM promotional plan
Email Design
Suite of emails designed and built in CRM marketing platforms.
Digital Website Banners
Additional Graphic Design Work
Animated Motion Graphics
Animated graphics created for social media and digital billboards using Adobe After Effects.
Static Social Media Graphics
Out-Of-Home Billboards
